Now that I have your attention, let’s talk about YOUR business. Professional photographers are more prone to consider themselves to be artists than business experts. And just look in history to what has happened to a vast majority of artists over time – they’ve either lived in poverty or gone bankrupt.

That’s the very reason you need to attend this program! Ignoring or not paying enough attention to YOUR business can prove disastrous to your business.

This program is going to be very pro-active. We’re going to be solving problems as we go. We will be looking at your studio’s location, products, and services. We’ll explore how to price you products to include profit. And we’ll be looking at a lot of administrative issues that no one really wants to spend time thinking about, but some of these areas can make a give you huge returns if they are handled properly.

It’s been my observation, for many years, that you can be a fabulous photographer with little or no business skills and struggle to survive.

But I’ve also observed that you can be an average photographer with excellent business skills and make lots of money!

Professional photographers, as a general rule, don’t attend programs that don’t contain lighting and posing instructions or describe the newest, latest, and greatest gee-whiz digital toys out there. Those who attend this program, listen, and implement the needed changes in their businesses will be well underway to being in the successful category! Will you be there?

Dwayne Lee, M.Photog.,Cr.-API, owns Southern Flair Photography in Arlington, Texas. Having photographed over 3,600 weddings in the past 29 years, Southern Flair also features portraits of children, high school seniors, and families. Dwayne has presented numerous business and photography programs at the local, state, and national levels. Currently President of the Texas PPA, he also belongs to PPA, International Christian Photographers, WPPI, and Metroplex Professional Photographers.

His other affiliations include being President of the Association of Wedding Professionals in Dallas and President of The Wedding Ring, a local networking group.

Admission charge: No charge for members, $10 for guests. No charge for first time guests. HOTPPG Annual membership is $50 per calendar year. Dues are pro-rated quarterly for those joining mid year.

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